ALL ABOUT US

Hi, I’m Amanda, the owner behind Variety Row Boutique.

After becoming a mom, I found it surprisingly challenging to figure out how to dress my new body in a way that still felt comfortable, confident, and like myself. Getting dressed started to feel harder than it should, and that experience played a big role in why I started Variety Row.

I also have a deep passion for supporting small businesses and building community through shopping small. Variety Row is my way of combining that passion with my belief that clothing should support real life, not complicate it.

Every piece I bring into Variety Row is chosen intentionally. I focus on fit, comfort, and versatility, using real people, real moms, and real bodies to guide what I carry. My goal is to offer on-trend styles that actually work for everyday life and help you feel good in what you’re wearing.

Variety Row is about feeling confident, feeling comfortable, and feeling like yourself again without overthinking it.